The fast-growing residential area of Springfield now has access to its very own bank, with Bank of Queensland opening a branch right in the heart of the suburb.
Springfield Land Corporation, the company behind the $2 billion Springfield development and the area's largest business, has already transferred its accounts to the new bank, signing on as its number one customer.
Swimming against the tide of continuing bank closures in the area, the new branch is a solid indication of Bank of Queensland's confidence and support for the local community.
The opening happens amid a storm of controversy surrounding the Commonwealth Bank's sacking of 400 staff - which has hit Queensland particularly hard - and continuing branch closures in outlying suburban and regional areas.
The Springfield area has already been hard hit by bank closures in Ipswich, Brassall, Booval and Forest Lake and the imminent closure of the Commonwealth Bank's Redbank Plaza branch.
In stark contrast to the big banks, the Bank of Queensland branch will offer Springfield's 6,000 residents and those of surrounding areas like Camira and Gailes a full range of banking services - personal and business - six days a week from its convenient location on Commercial Drive, across the road from Springfield Fair Shopping Centre.
Bank of Queensland is the first - and so far only - bank to respond to the needs of this fast-growing lifestyle development, expected to be home to well over 30,000 people within 10 to 15 years. Previously, the closest bank to Springfield was over six kilometres away at Forest Lake.
The new branch - the fourth of 34 new suburban and regional branches to be unveiled by Bank of Queensland over the next 18 months - was officially opened today by prominent Ipswich Councillor Paul Tully, Chairman of the Council's Finance and Planning Committees, and Divisional Councillor David Morrison.
The Community Opening Celebration event was attended by local business people, thrilled at the prospect of having a local bank which could service all their needs.
Bank of Queensland Managing Director David Liddy, speaking at the Community Opening Celebration, said the branch was the first to be opened under the Bank's dynamic new logo.
"The logo symbolises the difference between Bank of Queensland and other banks and our bold new direction in community banking - serving the needs of suburban, regional and rural communities by opening new branches and putting customer service first," Mr Liddy said.
"It is about showing faith in Queensland communities.
"The three branches opened so far under the Bank's Growth Program are already enjoying amazing customer interest, lending weight to our strategy to increase marketshare by partnering local communities, rather than disappointing them," Mr Liddy said.
"The new branches still to be opened under the Growth Program will bring to 128 the number of Bank of Queensland branches throughout Queensland."
Manager of the Springfield branch, Kym Wickstein, brings to the community nearly three decades' experience in banking.
"I like Bank of Queensland's personal, friendly approach and I am sure the people of Springfield and surrounding areas will too," Mr Wickstein said.
"In keeping with Bank of Queensland's reputation, my branch will be underpinned by excellent customer service, a feature which drew me to this bank in the first place."