Local businessman ‘buys the bank’ in Abbotsford


Local banker and businessman Ben Pham is enjoying getting “back to the community” and serving his customers face-to-face, with his Bank of Queensland Owner-Managed Branch opening for business in Abbotsford.

In its first two weeks of business, the Branch has welcomed hundreds of customers, many of them transferring from Big Banks whose “hands-off” approach to customer service has left them cold.

Bank of Queensland’s Owner-Managed Branch Model™ is a unique concept which allows experienced local bankers to both own and manage a branch, ensuring local decision-making and much higher standards of service for customers.

“Many of our visitors are residents curious about a new bank opening in their suburb – especially one which is owned by a local – and a lot of them have just come into the branch to see whether we’re for real,” Mr Pham said.

“My experience has taught me that bank customers want to deal with a bank that is accessible, is based locally and understands the community – everything Bank of Queensland Abbotsford offers.

“Unlike other banks, I can make local decisions and, because I am a small owner-operated business like any other, I am really a part of the local community.

“In this day and age, when many banks are reducing their contact with the community and re-directing their customers to automated call centres, it’s great being able to go into a community and really make a difference simply by providing genuine person2person service,” Mr Pham said.

“I am looking forward to focusing on individual customer needs and providing personal and business clients stability and professionalism.

“As I speak Vietnamese and my staff are fluent in Cantonese and Mandarin, I am looking forward to breaking down the language barrier that some people from Asian communities may experience in their dealings with other banks.

“The branch will open six days a week to make it easier for customers to do their banking when it suits them,” Mr Pham said.

Bank of Queensland Abbotsford is located at 283 Victoria Street and can be phoned direct on 9201 0310.