Bank of Queensland has blasted onto the prestige credit card stage, releasing the market-leading Gold MasterCard which boasts a host of lifestyle-enhancing features designed to appeal to the “top end of town”.
Features incorporated as standard and included in the competitive annual fee include:
- comprehensive 24/7 domestic and international travel insurance for cardholders and their families, an offer unmatched by any other card in Australia
- extended warranties, purchase protection and a best price guarantee on purchases;
- increased spending limits, and;
- double points in the Bank’s Q Rewards loyalty program.
Less than a year ago, the Bank made a bold move on the other end of the customer spectrum, launching its Low-Rate VISA Card which recently received a Silver ‘Best of the Best’ Award for Australia’s best low-rate credit card from Money magazine.
Bank of Queensland’s Head of Marketing, Mark Franzmann, said the Gold MasterCard had been designed from the ground up to offer premium clients the features they want.
“The high-end customers attracted to premium cards target are sophisticated, cash-rich but time-poor professionals with often complex financial arrangements,” Mr Franzmann said.
“A premium card is about having access to lifestyle-enhancing services as much as the prestige of owning the card.
“Previously Bank of Queensland had no credit card which met the needs of these customers, which our research indicates may make up to 20 per cent of our existing customer base.
“The most significant feature for cardholders, especially those who travel frequently, is that they have automatic 24/7 domestic and international travel insurance for them their spouse and children when they purchase a holiday on their card.
“Another unique feature is the Best Price Guarantee, which provides a refund to the cardholder if they purchase goods on their card and then find them cheaper somewhere else. It’s like getting top discount on everything you buy.”
Bank of Queensland’s Gold MasterCard will be retailed through its growing 180-branch network in Queensland, New South Wales, Victoria and the ACT.