Fiona Simpson Launches BOQ Private Bank

Thursday, 19/06/2008

Member for Maroochydore and Deputy Leader of the Opposition Fiona Simpson has officially opened Bank of Queensland’s new Private Bank in Maroochydore, citing the Coast’s growing economy and energetic business scene as a key attraction for the facility.

The Maroochydore Private Bank in Mayfield House on the Esplanade, along with the Gold Coast premises, are the Bank’s first Private Bank offices outside Brisbane, catering for high-net-worth clients.

The opening of the Private Bank builds on Bank of Queensland’s already significant presence on the coast which boasts more branches and ATMs than any other bank, including a high proportion of locally-owned Owner-Managed Branches, and a dedicated Business Banking Centre.

“Top-end services like Bank of Queensland’s Private Bank are a direct result of the region’s growing economic strength and really augment local services,” Fiona said.

“As the business community continues to grow, businesspeople looking for that special level of service in banking and in other areas will continue to drive investment in high-level facilities like this one”.

Managing Director David Liddy said the increasing demand for premium banking services reflected the changing demographic on the Coast with more interstate investors migrating there to live, work and conduct business.

“The entrepreneurial spirit which is alive and well both on the Coast and in the hinterland means there are a growing number of high net worth individuals who aren’t necessarily millionaires, by any means, but who want to spend more time enjoying their lifestyles and less in bank queues or on the phone,” David said.

“Bank of Queensland Private Bank will offer more support for the Coast’s thriving business community, including tourism.”

General Manager of BOQ’s Private Bank, Elsewerth Ephraums, said they basically took the “hard work and hassle” out of managing finances, so their clients could concentrate their efforts and energies on more profitable or enjoyable activities.

“The secret is that every client has the dedicated services of a Relationship Manager and support staff who know them and their financial situation intimately and are never further away than a phone call,” Elsewerth said. “The staff have all been hand-picked for their exceptional service, efficiency, knowledge of processes and experience in banking.”