BOQ Announces Short List for Agency Review
BOQ (Bank of Queensland) has announced today that it is on track with its creative agency review and has short listed two agencies to move through to the final stage.
The agencies on the final short list are Sapient Nitro and Junior.
The Bank also announced that, as a result of its changing agency requirements, incumbent agency Clemenger Brisbane had decided not to participate in the review process.
BOQ Head of Brand and Marketing Services, Greg Abbey said “We’ve had a strong relationship with Clemenger Brisbane over the past four years. During this time the partnership has delivered great results for BOQ.
“We are now looking forward to building a relationship with a new agency partner and working together to take our brand to the next evolution.”
An announcement on the appointed agency is likely to be made by late May 2010.