BOQ and QRU: Reuniting
an iconic partnership

Queensland Reds koala logo

BOQ is proud to once again be major sponsor of the Queensland Reds.

The three-year sponsorship reignites a rugby relationship with the Queensland Reds from two decades ago, spanning 1995 – 2005, and is symbolic of BOQ’s and Rubgy Union’s long and proud history in Queensland, built on a shared connection to local communities across the state.

Our partnership with QRU brings us even closer to Queensland communities, from grassroots to professional level. To kick off the sponsorship, BOQ will donate thousands of rugby balls to every registered junior player in Queensland.

You can see the BOQ logo proudly displayed on the sleeves of the Queensland Reds' playing jerseys worn by both the men's and women's teams, as well as on the 2026 and 2027 training and warm-up apparel.

We are thrilled to join forces with another heritage Queensland brand and wish them every success. Go Reds!

BOQ partners with the Queensland Reds
BOQ and the Queensland Reds jersey
BOQ and the Women's Queensland Reds

Supporting our local communities

As part of our commitment to support the communities in which we operate, BOQ gets involved with a variety of corporate sponsorships, community partnerships and fundraising activities.

In addition to those sponsorships that form part of our strategic business plans, we receive many requests for sponsorship. Each sponsorship request is assessed individually, based on our sponsorship guidelines and the merits of the opportunity.

BOQ is not currently seeking any new sponsorship relationships.

 

  • Types of sponsorships we consider

    We consider sponsorships that:

    • Align with BOQ's business objectives
    • Support our core brand values
    • Promote our brand in a strong and positive way, especially in areas where we operate
    • Include opportunities for our staff to be involved
    • Demonstrate good corporate citizenship
  • Types of sponsorships we don't consider

    BOQ would not normally consider:

    • Programs that could be detrimental to public health or safety, discriminatory, or offensive to the community
    • Programs that encourage smoking, alcohol consumption, substance abuse, or are directly related to gambling
    • Programs that are directly aligned to political, religious or sectarian groups
    • Organisations and events outside our markets, activities that duplicate our existing sponsorships or involve competitor financial institutions
  • Sponsorship Guidelines

    Please provide a written proposal that addresses the following criteria:

    • Details about your organisation and event  – especially demonstrate how your event aligns with the Bank’s brand values
    • Sponsorship investment sought  (including any payment terms and GST)
    • Sponsor benefits (including confirmation that we will be the only financial services company involved with the event)
    • Plans for advertising and promoting the sponsorship (including details of any media partners confirmed or being approached)
    • Your target audience
    • Banking relationship – existing business and new business opportunities through the sponsorship
    • Contact details for further information

    Other useful information to help us assess your request will include:

    • How our staff can be involved
    • Whether the proposal represents a long-term partnership, ie. is the proposal for a one-off or regular event
    • Corporate hospitality and entertainment opportunities
    • Details of any fundraising component including beneficiaries
    • Details of other sponsors involved or being approached
    • How you plan to measure and report sponsorship outcomes to us
    • Will you be engaging a professional sponsorship manager to operate the sponsorship
    • You should submit your proposal a minimum of six months prior to the event, to allow for consideration, approval, and full planning to leverage the sponsorship

    We will endeavour to respond to all proposals within four weeks of submission.